Britain loves its dogs.
The daily walk is letting them down.
dogs in the UK — a record high. Roughly one in three households shares its life with a dog, and every one of them faces the same daily question: the walk.
of UK dogs are overweight or obese, vets estimate. That's not a cosmetic problem — the extra weight can take up to 2½ years off a dog's life. The single cheapest treatment is on the other side of the front door.
dogs isn't walked every day — for an animal whose entire day is built around that one outing.
get 30 minutes or less. Not because owners don't love their dogs — because after the four-hundredth lap of the same block, the walk stops feeling like time together and starts feeling like a chore.
products that make walking the dog consistently fun. Trackers count miles. Apps log routes. Nothing yet rewards the thing the dog actually walks for — curiosity — or gives the human a reason to look forward to it. That's the gap.
The walk is the single biggest lever on a dog's health.
Nobody has made people want to pull it — until now.
Walk of Treats turns the daily walk into a game the dog designs: fog-of-war exploration, collectable sniff spots, streaks, and a treat ceremony at the door. Fun for the human. Longer, better walks for the dog.
See what we're building 🐾Sources: PDSA Animal Wellbeing (PAW) Reports — UK dog population and walking frequency; veterinary estimates of canine overweight/obesity and associated lifespan reduction.